Canon showing Analog Box Camera prototype at CP+ 2026

GaryPageau
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Japan’s leading camera show, CP+ 2026, is underway this week and, with it, the reveal of numerous prototypes and product debuts. CP+ has taken the place of the long-lamented photokina as the venue for sharing prototypes. Numerous gadget blogs have covered the reveal of Canon‘s box-style Analog Concept Camera, featuring an optical waist-level finder and manual focus, at the CP+2026 show in Japan.

According to Digital Camera World:

While the company has been widely anticipated to launch a mirrorless retro camera based on the classic Canon AE-1 for the SLR’s 50th birthday in April, Canon gave us quite a different retro-inspired body at the camera supershow in Yokohama.

The Analog Concept Camera is styled after classic box cameras of the past, but in a form factor small enough to fit in your palm. I was able to try out the camera, which sits in your left palm while your right hand manipulates the focus ring – which is entirely manual…The viewfinder is a top-down affair, using a mirror to reflect what is seen by the camera lens. It felt both surreal and cool to be focusing with a top-down finder on a Canon camera!

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.